Today, Specsavers has announced its latest partnership with British Actress and creator of the florence by mills beauty and skincare collection, Millie Bobby Brown, revealing an exclusive line of optical frames.
10 September, 2024
Only available at Specsavers, the florence by mills range includes 13 new optical frames, each taking inspiration from the beauty brand’s self-love ethos and Millie’s own authentic style.
The collection is heavily influenced by the natural world, featuring ocean-inspired waves, curves and organic temple shapes, complemented by crystal colours. Combining matte and high-gloss textures, the collection incorporates bevels and crystals with milky acetates and uplifting pops of pastels.
Each frame perfectly encapsulates the beauty brand’s passion for self-expression, with feminine, colourful, everyday designs that are a playful addition to any wardrobe and designed to make people feel comfortable, cute and confident in whatever they wear.
Commenting on the new collection, florence by mills founder, Millie Bobby Brown said: “florence by mills is a huge passion project of mine – our brand is all about confidence, inclusivity and self-love, so we were thrilled to be able to collaborate with Specsavers to design and create a collection that captures our ethos so perfectly.
It was so important to me that each piece of the line allows wearers to express themselves, celebrate their individuality and feel confident and free in their own skin. I’m so excited to finally be able to share the range and I hope you love wearing the pieces just as much as I do.”
Specsavers Style Editor, Bianca Swan said: “We are absolutely delighted to launch our latest collaboration, florence by mills eyewear collection and welcome a fresh addition to our designer portfolio.
The collection encapsulates positivity and self-expression, and we’re excited to see our customers experiment with pops of colour, mixed textures, and playful frames to find a style that suits them, allowing them to express their individuality and unique style.”
All frames in the florence by mills collection are priced at 2 pairs from $199 CAD, available now in Specsavers stores across the country. View the full collection at https://www.specsavers.ca .
About florence by mills
Millie Bobby Brown named florence after her great grandma: a woman who embraced herself and did things that made her happy all her life. Florence by mills is about defining fashion on our own terms. No rules. No struggle toward perfection. No boring standards. florence by mills is for the Gen Z’ers who want a brand that is fun, playful, and encourages them to embrace their individuality, while constantly encouraging them to be themselves through each life stage and evolving needs.
florence by mills is a brand created with love by actress Millie Bobby Brown, with pieces that are oh-so comfortable and always made to fit you (not the other way around). Designed with a piece of Millie’s heart, for you, florence by mills fashion believes what you wear should make you feel like your best self.
For more information, please visit florencebymills.com and follow @florencebymills @florencebymillsfashion on Instagram, Facebook and TikTok.
About Specsavers
Specsavers is an optometrist-owned and -led business that entered the Canadian market in late 2021. Since then, over 125 locations have opened across the country, in B.C., Alberta, Ontario, and now Manitoba. As part of Specsavers’ commitment to accessible eyecare, Specsavers equips every location with optical coherence tomography (OCT) technology, which helps optometrists to detect sight-threatening conditions, such as age‑related macular degeneration, glaucoma and diabetic eye disease, in their earliest stages.
Founded in the UK 40 years ago by optometrist husband-and-wife team, Doug and Mary Perkins, there are now more than 2,700 Specsavers healthcare businesses globally, serving over 44 million patients and customers. Specsavers is driven by its purpose of "changing lives through better sight" and aims to transform the way Canadians experience eyecare by offering exceptional service, advanced clinical equipment and affordable and quality eyewear.